2022-12-03 12:41 ×÷ÕߣºÎ´Öª
“ÐÂÏû·Ñ”À˳±ÏÂ,“ÖֲݔÓ듰βݔµÄ¸ÅÄîÓ¦Ô˶øÉú¡£¶ø×÷ΪŮÉúµÄ°Ù¿ÆÈ«ÊéµÄСºìÊé,ÔòÊǼá³Ö¹á³¹ÁËÕâÒ»Á÷Á¿µÄºËÐÄ¡£ÍæתÁË“Ëý¾¼Ã”µÄÆ·ÅÆÉÌÃÇ,ÔÚСºìÊé´òÔìµÄip´¹Ö±¶È¶¼Ìرð¸ß¡£Ò»Æª½ÓһƪµÄ¸ßÖÊÁ¿ÄÚÈÝ,²»¶Ï²ú³ö,ÕâÊÇÔõô×öµ½µÄ?½ñÌìÆß¾³ÌõĴ´Ê¼È˼æCEOÖ£²Å°Ø¾ÍÀ´ºÍ´ó¼Ò½â¶ÁÒ»ÏÂСºìÊéµÄÁ÷Á¿²ßÂÔ¡£
Æß¾³ÌÃ:СºìÊéÉý¼¶Ö®Â·:´Ó“ÕÒµ½ºÃ¶«Î÷”µ½“±ê¼ÇÎÒµÄÉú»î”
СºìÊé×î³õµÄ¶¨Î»,ÊÇÒ»¸ö·ÖÏíÉú»î·½Ê½µÄÉçÇøÐÍAPP¡£Ê¹ÓÃÈËȺÒÔÒ»¶þÏß³ÇÊС¢25-35ËꡢŮÐÔȺÌåΪÖ÷,ÆäÖÐÒÔÒ»Ïß³ÇÊÐΪÖ÷,Ô¼Õ¼44.6%¡£ÉÏÏß9ÄêÀ´,Ô½À´Ô½¶àµÄÄêÇáÈË¿ªÊ¼ÔÚСºìÊé·ÖÏí×Ô¼ºµÄÈÕ³£,ÕâÖÖÇ÷ÊÆ·´Ó³ÔÚÄÚÈݲãÃæ¡£
´Ó¹«ÈϵĹºÎïÖֲݹ¤¾ßµ½ÄêÇáÈ˵ē¹«Óò”ÅóÓÑȦ,´Ó×ʼµÄ“ÕÒµ½ºÃ¶«Î÷”µ½“±ê¼ÇÎÒµÄÉú»î”,Èç½ñµÄСºìÊéslogan±¾Éí¾Í´øÓйÄÀøÄêÇáÈË·ÖÏíµÄÇ¿ÁÒÒâζ¡£ÕâÒѾ³ÉΪСºìÊé×î´óµÄÌصãÖ®Ò»:´ÓÉú»îÖÐ×ßÀ´,Óֻص½Óû§µÄÕæʵÉú»îÖÐÈ¥,Ô´ÓÚÉú»î,ÓÖÖÎÓúÉú»î¡£
ΪʲôСºìÊéÖµµÃÄãÈ¥×ö?Ö£²Å°Ø½ÓÏÂÀ´´øÎÒÃÇÀ´¿´¿´Ð¡ºìÊéµÄÁ÷Á¿À´Ô´ºÍÒýÁ÷Ìص㡣
Æß¾³ÌÃ:Á÷Á¿À´Ô´:ÍƼöÁ÷ºÍËÑË÷½á¹û
СºìÊé¶ÔÓÚÆ·ÅÆÓªÏúµÄºËÐÄÓÅÊÆÔÚÓÚËüÊÇÒ»¸öÓû§Í¨¹ýÔÚÉçÇøµÄ¸ßƵ»¥¶¯,·¢ÏÖºÃÆ·Åƺʹ´ÔìÏû·ÑÁ÷Ðеĵط½,¿ÉÒÔÈÃÆ·ÅÆͨ¹ýÓû§¿Ú±®ÊµÏÖ¿ìËÙ»ýÀÛ,×îÖÕ´ø¶¯ÆäÔÚÈ«ÇþµÀµÄ½»Ò×¹æÄ£¡£
¶øСºìÊéµÄÁ÷Á¿À´Ô´×îºËÐĵľÍÁ½¸ö:ÍƼöÁ÷Á¿ºÍËÑË÷½á¹û¡£Ò²¾ÍÊÇ˵,Æ𱬿îÒª¿¿ÍƼöÁ÷Á¿,ËÑË÷Á÷Á¿×ª»¯Âʸü¸ß¡£
¾ßÌåÈçºÎʵÏÖ,Ö£²Å°Ø¸øÎÒÃÇ´øÀ´ÁËÈý¸ö·½·¨ÂÛ:
ÆäÒ»Êǽ²¹ÊÊÂ,²úÆ·Ö²ÈëµÄÄÚÈÝ¿ÉÓùÊʵÄÐÎʽ×÷Ϊ¿ªÍ·,¸³Óè²úÆ·Ò»¶¨µÄÇé¸Ð¼ÛÖµ,ÕâÑùÏû·ÑÕßÍùÍù¸üÔ¸Ò⸶³öÒ»¶¨µÄÒç¼Û,±êÌâ¡¢·âÃæ¡¢ÎÄ°¸½á¹¹¡¢ÎÄÄ©µÄÒýµ¼»òÕß˵ÆÀÂÛµÄά»¤¶¼ÊÇÊ®·ÖÖØÒªµÄ¡£
Æä¶þÊÇÉÆÓÃÈÈÃÅ»°Ìâ¡¢ÀýÈçÃ÷ÐÇ¡¢µ±Ï½ÚÈÕ,ÕÒµ½ÌùºÏ×Ô¼º±Ê¼ÇµÄÄÚÈÝÈ¥Õ¹¿ª¡£ÕâÑùµÄÖÖ²ÝÄÚÈݲ»½ö½öÊÇÔÚÁ÷Á¿ºÍת»¯ÉÏ“³ÔÏã”,ÍùÍùÒ²ÄÜDZÒÆĬ»¯¼äÔÚÓû§ÐÄÖÐÊ÷Á¢Æ·ÅÆÐÎÏó¡£
ÆäÈýÊÇÿÌì¶àÈ¥¿´Í¬Àà²úÆ·»òÕßÏà¹ØÀàÄ¿µÄ±¬ÎÄ,ÿÌ춨20-30ƪµÄÔĶÁÁ¿,È»ºóÀ´·ÖÎö±¬Îı³ºóµÄºËÐÄÔÒò¡£³ÖÐø²»¶ÏËѼ¯ºÍ˼¿¼,»á¶ÔÄÚÈÝÓëÓû§Ï²ºÃÔ½À´Ô½ÓаÑÎÕ¡£
ËùÒÔÎÞÂÛÊÇÈκÎÁìÓò,ֻҪΧÈÆ×îºËÐĵÄÁ÷Á¿À´Ô´,¾ÍÄܹ»ÈÃÄãµÄÓªÏú²ßÂÔ¸üÓÐЧ¡£
Æß¾³ÌÃ:ÈçºÎ´òÔìÁ÷Á¿¾ØÕó?
Æß¾³ÌÃ×ܾÀíÖ£²Å°ØÔÚÏ߸øÎÒÃÇÖ§ÕÐ:
(1)³ÁµíÆ·ÅÆ×ʲúµÄ»ù´¡—½¨Á¢Ö÷³¡:ÆóÒµºÅ
¾ßÌå³ÊÏÖÓÐ:
¢Ù¹Ù·½ÈÏÖ¤,¹Ù·½ÈÏÖ¤±êʶ,ÓµÓиü¶àµÄչʾÈë¿Ú
¢ÚÄÚÈÝ·¢²¼,»ùÓÚÆóÒµºÅʵÏÖÄÚÈÝÍƹãÓëÉÌÒµºÏ×÷
¢Û·ÛË¿»¥¶¯,@ÎÒ¡¢»°Ì⡢˽ÐŽøÐзÛË¿»¥¶¯
¢ÜÊý¾Ý¶´²ì:¶àάÊý¾Ý±¨¸æʵÏÖÊý¾ÝÇý¶¯ÔËÓª
¢ÝÁ÷Á¿×ª»¯:°ó¶¨É̳Ç
(2)ÒÔÄÚÈÝΪ´¥µã¡¢²úƷΪÁ¬½Ó—´ïÈËͶ·Å
Ñ¡ÔñÓëÆ·ÅÆÐèÇóÊÊÅäµÄ´ïÈË,²ÅÄÜ»ñµÃ¸ß»¥¶¯ROI¡£´ïÈËÑ¡ÔñµÄ²Î¿¼Î¬¶È°üÀ¨·ÛË¿Á¿¡¢·ÛË¿Ôö³¤Ç÷ÊÆ¡¢·¢ÎÄƵÂÊ¡¢µãÔÞÈȶÈÇ÷ÊƵÈ,ͨ¹ýÕâЩÊý¾ÝÎÒÃÇÀ´È¥ÅжϴïÈ˵ÄÖÊÁ¿¡£Æä´Î±ãÊÇͨ¹ý´ïÈ˵ıʼǷÖÎö¡¢·ÛË¿·ÖÎöµÈºËÐÄÊý¾Ý,Íê³É¸öÈË·ç¸ñ¡¢Éó¤µÄ±Ê¼ÇÀàÐ͵Ä×ܽá,±ãÓÚÆ·ÅÆͶ·ÅʱÌṩ×îÊʺϴïÈ˵ÄÄÚÈÝÖ¸µ¼¡£
(3)ËÑË÷¿¨Î»ÊµÏÖ¸ßת»¯—¹Ù·½¼ÓÈÈ
Íê³ÉÁ÷Á¿½ø½×µÄ×îºóÒ»²½,¾ÍÊǽøÐйٷ½Í¶Á÷ÁË¡£³ý¿ª×îÖ±½ÓµÄ¿ÉÒÔ½øÐбʼǼÓÈÈÖ®Íâ,¹Ø¼ü´Ê¾º¼Û´øÀ´µÄЧ¹ûÒ²ÊǷdz£ÏÔÖøµÄ¡£Í¬Ê±,ÒÀÍÐÓڹؼü´ÊËÑË÷´øÀ´µÄ¾Þ´óÁ÷Á¿,Ò²Äܹ»ÌáÉýÆ·ÅÆÖªÃû¶È,½ø¶øʵÏÖʵ¼ÊЧÒæµÄת»¯,
ÐÂÊÖ×öÊÂ,ÍùÍù°Ñ¼òµ¥µÄÊÂÇé×öµÃºÜ¸´ÔÓ¡£¸ßÊÖ×öÊÂ,°Ñ¼òµ¥µÄÊÂÇéÖظ´×ö¡£ºÃµÄÆ·ÅÆÐÎÏóÄܹ»³Ð½Ó·ÛË¿ºÍת»¯,´ïÈËͶ·ÅÊÇÆ·Åƺ»Êµ»ù´¡µÄÄÚÈݲ¼¾Ö,¶øÓвú³öµÄ¸¶·ÑÁ÷Á¿ÊÇʵÏÖÆ·ÅƳ¤ºìµÄ±Ø±¸ÊֶΡ£
Ö£²Å°Ø¸æËßÎÒÃÇ:´ÓÄÚÈݵ½Á÷Á¿,¡¾ÆóÒµºÅ-KOL-¹Ù·½¼ÓÈÈ¡¿Ã¿Ò»¸ö¹Ø¼ü½Úµã¶¼¶ÔÓ¦×Ų»Í¬µÄÁ÷Á¿Èë¿Ú,ÕÆÎÕÕâЩÁ÷Á¿ÃÜÂë,¾ÍÄܹ»Íê³ÉÆ·ÅÆÓªÏú´ÓÈÏÖªµ½ÈÏͬÔÙµ½ÈϿɵÄÍêÕû·¾¶¡£